Analysis of trailer

The ring 2 trailer specifically links in with the horror genre. The macro elements and micro elements all provide the audience with an idea of the purpose of the trailer.

The camera shots, editing and mise en scene are all clearly twined with the horror genre. For example, the quick passed editing and dark green and blue filters add the dark chilling cold feel which is normally associated with horror films. The trailer uses clear Connotations and denotations to provide meaning to specific parts of the trailer and effects to make the target audience enticed.

The trailer starts off slow with a narrative which isn’t fast paced and helps build tension, to create this the director has used denotations to create an effect that makes the audience want to keep watching. The pace of the trailer begins to speed up and the narrative speeds up, the iconography and cinematography begins to change, from slow paced editing and camera shots to quick fast paced shots, jump cuts and transitions. The trailer begins to have a darker feel to it, with quick images and moving images showing snippets of the film, each snippet being informative but not to informative so the story isn’t giving away fully. Throughout the rest of the trailer, especially the middle section, micro elements are used to tell us a bigger story about what is going on. The narrative doesn’t specifically inform the viewer on the story but the words used and the actual images all work together to give a brief but clear idea on the story.

The end of the trailer starts to speed up but then slows dowm for the end, however the cinematography is still the same, the dark colours and dark lighting all stay consistent to make sure the audience know the genre of the film they are watching. The director uses the conations very well throughout the trailer such as the sound, there is also diegetic sounds from the trailer, like the white noise on the tv, the screaming, which all give a mashed together uncertain feel to make the viewer feel like he is as scared as the people in the film. There is clear use of signified semiotic examples, the main antagonists “samara” the young girl, is briefly shown in the trailer but not too much. This is because the director doesn’t want to ruin the surprise of how she appears and when. Also the main characters and shown throughout the trailer, together and on their own in the short snippets. The female is shown the most showing she is the main character and the young boy is the second most shown and there is some parts showing a male, who will most likely help the two main protagonists. The overall feel of the trailer is defiantly fear and horror and this is made possible by the connotations and denotations and micro and macro elements. The dark filters and lighting stay the same, as well as the sound and mise en scene. Its important the directors keeps everything linked in in case the viewer or target audience get confused about the genre of the trailer/film.